A war is ongoing between Britain's leading 'Green' electricity suppliers, with Ecotricity especially keen to slag Good Energy off at every opportunity. But why?
Let's back up and examine what it means to try to buy green or greener electricity. Hopefully it means buying electricity only or overwhelmingly from sustainable, ideally renewable sources, like wind/wave/solar power. Ideally it means that nobody has been exploited to generate the power (suppliers treated fairly by the distributor / power companies).
Most (maybe all?) conventional electricity providers in the UK offer some kind of 'Green' tariff. Where some or even all of your electricity comes from renewable sources. For this you pay a somewhat increased rate, and the Lekki provider promises to buy as many units as you consume from renewable sources.
Which sounds great, except that they are provided to buy so much percentage of electricity by law, anyway. So getting onto a Green Electricity Tariff doesn't really encourage the development of renewables, it just helps the company fulfill its legal obligations.
So next step up (in the ethically pure-minded ladder) is to buy electricity from a dedicated provider, which is how we get to the slanging match between the UK's leading 'Green' Electricity suppliers: Good Energy and Ecotricity. Good Energy promises that all the energy it provides comes from renewable sources, wind/solar and waves. It has never been an important part of Good Energy's business model to invest directly in new generation schemes, BUT they would argue, they do encourage a climate of investment by paying a premium rate to producers. Otherwise, they operate almost purely as distributors. This is one of Ecotricity's chief criticisms, that Good Energy is only in it for profit. Good Energy would counter that they do many things to encourage small scale generation, and that they own and are renovating their own production site: the Delabole Windfarm in North Cornwall. In contrast, Ecotricity operates much more like a conventional electricity company, but with a huge emphasis on and commitment to investment in new sources of renewable electricity that can be measured in many MW rather than kW. Ecotricity include nuclear power and fossil fuels as part of their sources, however, which they see as a subsidy to their investment plans. It is fair to say that Ecotricity really does do what they say; they are investing in wind farms and similar technologies as fast and as much as anyone could reasonably expect them to.
So why are they at each other's throats?
At the end of the day, it's a very competitive industry. The scramble for customers is not just for the Ethically-minded consumers, but for everybody's custom. Although the bigger and better the lies and insinuations about how the other guys operate, the more likely the public is to just throw up their hands in despair and stick with what they know.
Here's a sample of Ecotricty's public attacks on Good Energy:
My guess is that Ecotricity -- especially its spokesman, Dale Vince -- is so strident in its criticisms of Good Energy because they are sick of encountering the same arguments again and again. So why do Ecotricity use fossil fuel sources? Because it's the only way to get from where the UK energy supply situation is now to get to where Ecotricity wants to be, by springboarding on the back of the present reality of where UK electricity needs to come from. Ecotricity is trying to take a long view, whereas Good Energy is simply meeting customer demand (which may be too short-sighted).
So what's a consumer to do?
There's no absolute moral high ground here. The UK Green Party is not endorsing any particular company and neither would I. Ecotricity is probably a greener choice for its long term aims, but its public jibes at Good Energy are annoying to say the very least.
Good Energy is not attacking Ecotricity nearly as often, so in my mind, Good Energy gets Brownie points simply for being either less obvious in its commercial rivalry or maybe even actually rising above the fray by keeping quieter. Because fundamentally, we consumers don't want to hear Ecotricity slagging off the other guys, we want to hear what Ecotricity has to offer in and of itself.
More debate and reading.
by Jenny Howell
on 04 November 2018 Reply
I was about to sign up to Ecotricity for gas (currently with SSE) and was thinking about switching from Good Energy for electricity at the same time for convenience. I am really happy with Good Energy and have been with them for years. Given the aggressive attitude of Ecotricity I will defo be sticking with Good Energy. Although I think I will still move gas suppliers. Maybe next week when I'm feeling more charitable!
by Mike Goode
on 26 August 2017 Reply
Is it just my imagination or has Dale Vince become more confrontational and in my opinion less ethical in his approach? Whilst I applaud what Ecotricity is achieving I really wish that he could play nicely in the small but essential space that both Ecotricity and Good Energy occupy. I'll err towards Good Energy even if they cost a little more whilst I feel uncomfortable with what I perceive to be the lesser ethics of Ecotricity.
by Ralph Stokes
on 25 May 2016 Reply
I've got a better idea. Why don't you all stop this consumerist nonsense and team up together? Good Energy Ecotricity? We are in this mess because of all this extractives, neolibrilist and capitalist nonsense so i suggest laying off this competitive attitude and actually focusing on healing the planet?
on 14 September 2013 Reply
I've been with both ecotricity and good energy and they both have they're plus and minus points. Good energy are definitely better with customer service and more understanding when I've been in financial hardship with letting me pay off my bill slowly in little bits, whereas ecotricity sent me threatening warning letters saying they'll contact debt collectors after I was in arrears for about 4 weeks, which seems like a short period of arrears to be threatening debt collectors that soon, the order i got letters in was 1)bill 2)very threatening reminder letter 3) one week later another reminder letter suggesting debt collectors. I had actually paid some of this bill as well, its not like I hadn't paid anything towards it in that time. Good energy on the other hand, when i was in similar financial difficulty, have sent me friendly letters reminding me about arrears without all the threatening of debt collectors and have been happy with me paying a bit at a time. Also, good energy's standard electric tarrif is 100% renewable but ecotricity's is not, you have to get an extra tarrif with them for 100% renewable electric. But the plus point for ecotricity is the fact they do green gas. While good energy claim its not yet 'financially viable' ecotricity seem to be managing to supply green gas. does anyone have figures of what percentage of ecotricity's gas is green/biomethane?
on 14 December 2011 Reply
At least two of these comments look to me like Ecotricity plants: they have the syntax and gushing hyperbole of adverts, not blog comments. I came here to see whether I should switch to Ecotricity at the same time as inesting some money in their bonds, but both the plants, and Paul Sergeant, have put me off considerably.
by John Swindells
on 15 December 2011 Reply
I wouldn't be put off by the pro-Ecotricity comments; they seem genuine enough to me.
What was wrong with what Paul Sergeant said? I thought that he did a good job of defending Ecotricity's corner.
on 08 November 2011 Reply
Been with Ecotricity since 2003,I think there GR8.
And now there doing ''green gas''.
by Cathy Lavender
on 29 June 2011 Reply
I am concerned at the plan for 15 wind turbines over an extremely small area of beautiful countryside near Salcey Forest. Why are you exploiting these areas? Are farmers easy targets for selling land?
by Carol O
on 20 September 2011 Reply
If you're so in love with coal/gas and nuclear power stations, why don't you just move next to one? You're forgetting that someone has to live near power generation sources - why shouldn't you be one of them?
In any case, the turbines supposedly 'detracting' from your beautiful view is purely a matter of (your) opinion. Many of us think wind farms are perfectly nice to look at thanks.
The ugly damage that climate change is set to wreak on your (and our) beautiful areas is going to be far worse!
by Gary M
on 06 October 2011 Reply
The damage that will be done to Salcey Forest, a site of special scientific interest, will far outweigh any benefits of this absurd wind farm. If it wasn't for the generous subsidies paid to the developers like Ecotricity, these things wouldn't be built. I'm green, not stupid!This is the WRONG place for such a development and Ecotricity have brainwashed people like you into thinking they are saving the planet by building them. Dale Vince should be put on trial for fraud!
by Carol O
on 07 October 2011 Reply
Actually, I was never brainwashed as my whole family have been green-thinking (or forward thinking) since around the 1950s - way before anyone got chance to try to brainwash us into it!
on 17 March 2011 Reply
Good Energy are currently giving ?50 to "The Greenhouse Trust", my local environmental charity (who I volunteer for), every time someone switches to them. So, I am switching! But I must say visiting the special Ecotricity wind turbine in Swaffham, Norfolk, did inspire me as a young child.
by John Swindells
on 17 March 2011 Reply
That's a nice gesture from Good Energy. Thanks for letting us know!
by David Bradbury
on 11 January 2011 Reply
I think I've missed most of the argy-bargy as I am a studious ignorer of most advertising. I visited Ecotech in Swaffham in 2001 and signed up to Ecotricity as soon as I got home and have been a customer ever since. I like the fact they generate their own power - even if some of what I buy at the moment is fossil and nuclear originated. A long term view business model is unusual these days but I think Ecotricity have got it right. All I need now is my new oil boiler with the stirling engine and I can sell some of my power back to the grid (although I dont think Ecotricity would be interested in oil originated electricity)
Add your comment
on 13 March 2011 Reply
I think you may be mistaken about customer service Paul, Good Energy came top of the 'Which consumer satisfaction survey'. Cheers, James @ Bath Uni
Hi James - sorry I missed your reply until now.
We did not feature in the Which survey you refer to because they say: "Where we didn't have a large enough number of respondents, we aren't able to provide a valid rating and a score. Results for suppliers with less than 30 respondents are considered statistically insufficient."
That's why last years 'winners' - Good Energy do not feature this year at all(sample size this year too small).
Also http://www.consumerfocus.org.uk/news/consumer-focus-helps-consumers-by-publishing-energy-complaints-data - this is for the Big Six only, they said they'd do one for independents in April, but haven't yet...
Based on the criteria here (complaints to Consumer Direct, Consumer Focus and the Energy Ombudsman), we'd have 5 star service as we've only had one.
by Carol O
on 20 September 2011 Reply
Paul, I'm one of the folks debating between yourselves and Good Energy right now for my next electricity supplier. You both have good things going for you, despite the different focus and approach. HOWEVER, being seen to slag another company off, even if it may be to some extent justified, doesn't impress me as a potential customer one bit. So I think you guys need to be a tad more diplomatic in order not to put potential customers off.
Best customer service in the entire universe!
You get real people at Ecotricity - and love the investment in true green energy too...